S2E0 Unfinished Business: We’re Back and Ready to Level Up

This teaser is your heads-up: Season 2 of Paid to Create is on its way. AJ and I have been off the mic for a year, but we’ve been working behind the scenes—running companies, writing books, and getting ready to bring you the best content yet. This season, we’re going all in on practical business strategies that cut through the noise. We’ll cover everything from smart marketing tactics to navigating economic chaos, with a no-fluff, real-world approach. Buckle up, because Season 2 is all about helping you win.

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Welcome everybody to another episode of Paid to Create. Welcome everybody to another episode of Paid to Create. This is season two, episode one. And, I'm your host, AJ Roberts. Alongside me is the wonderful Sarah Jenkins. Yeah, we got that right. You know, interesting times right now. And we were alluding to on the, kind of preview episode. You know, we just we just had the first debate in this presidential election. If you listen to this and sometime in the future, Trump versus Harris, very interesting is is Harris's second media appearance. First time without her running mate. First debate together. Depending on which side you're on, each side seems to have a different view on who won the debate. If you break it down from debating standpoint, I think it leans more towards Harris. In terms of the way that like the structure of a debate, depending on what your political beliefs are, I think both sides think they won, people in the middle, I don't think moved the needle either way. That's just my personal opinion. But we were talking a little bit, about like, from a marketing perspective, we're not going to go down the political route. And we probably. Well, because you can't we can't help sharing our own thoughts. But from a marketing perspective, I've analyzed this before, especially with Donald Trump. You know, I mean, there's a whole book written on his tactics and the way he uses, you know, language and, name calling and all these different things. And, and we see that he, you know, he's a master practitioner in NLP, trained by David Banner, the same guy Tony Robbins was, so I think I don't know how many weeks out. I don't think there's that long to the, to the election, few months, but it's coming up pretty quick. But between now and then, you know, we're going to look at from a marketing perspective, like, what could they do to sway people in the middle? Because I think that's really more of the, the, the truth in terms of who's going to win. You know, we kind of know each side's fundamental beliefs, give or take, you know, with stuff. But, you know, if you were Harris right now, you know, and going up against Trump, who really is a marketing maven, he has an incredible team. He always has. What would your strategy be in order to kind of move the needle more in your favor, especially with those people who are in the middle? It's it's weird with people in the middle because I think they look back and all she's been doing is saying, you know, back when Trump was in charge, he he really sucked and everyone hated him. So vote for me. And people in the middle will generally look at all the news is negative about Trump back then I think, and just vote for her. But what she's not doing that she should be doing is getting decisive and getting strong in her statements. If anything, Trump is overly strong in his statements, which, you know, most people can gravitate towards be like, well, I mean, that's what he thinks. That's if he's right, he's right, he's wrong is wrong. But she will do the wish. Wishy washy, you know, we're going to change. And that's what people feel. And it's about the people. Yay. And it's like we shouldn't say anything. So she's not saying anything. So if you don't like Trump you're gonna go for her. But if she's not got strong stances on things that people believe in, she's going to have a hard time. If somebody is really on the fence, they're going to go with the one that holds their beliefs centered. Yeah. So what I hear there is really she needs to be she needs to come out and be clear on her policies. I know they just put up that website. It was very thin on content. Where the content come from is a little questionable too. Is a copy and paste job. Was it, you know, and then, like you said, she has been vice president for the last three and three quarters of a year. And so if you go off of that and you just say, well, what did Biden and Harris like run on when they came in and what have they done? I think that the people in the middle, wondering, are we going to get four more years like that now for some people, some people have done well the last four years. Seems like a lot of people have not done so well. And so if you leave it up to that and continue what you were saying around, you know, Trump's Trump's a bad guy. Trump's not good for this country. Vote for me therefore that that gets you attention. And that your core base, the people that, hard core, you know, on on the, on the Democratic side, like they're going to vote for you regardless and they are going to vote for you because they don't want Trump to win. But I think, like when you really break it down, if you vote for someone because you don't want to vote for the other person and you don't really know, like Trump's already been president, he didn't turn it into a dictatorship ship. He never had a nuke button. He wanted to arguably the economy was better. So for the majority of people, arguably, you know, gas prices were lower, food prices were lower. So the headlines, you know, right now, the headlines show that we're doing really well economically. They show inflation is the lowest since 2011. So we have all these headlines. But like for me, I think that people in the middle are aware that there's a lot of media bias. People in the middle are aware that, like what is being said and it may be statistically factual, but in terms of on the ground, what people are experiencing, I don't think they align. And I think that people in the middle are looking for like, well, what what would make like what would make that a good vote? And I think to your point, if they don't know what you actually stand for because you're flip flopped, right? Certainty is a very powerful marketing tool. Like a lot of people who are very confident, very certain with what they're saying, this is what we're going to do, tend to succeed more because they're stronger leaders. And but also people, will follow that because they feel that confidence. It like it's a transfer of energy. It's attractive. And so we'll take guns for example, like I saw a video of her saying that she would take the guns and she would do it within, like the first, I think 30 or 90 days. Then her party comes out and says, oh, no, no, no, she's not going to do that. She has not come back out and said that she did. At the debate, she said, I'm not coming after your guns. I'm a gun owner, too. And I was like, oh yeah, so. So she said it at the debate. But is that true? Right. And again, it's like, because now you've got like, let's say I'm in the middle and I've seen both of those. Which one do I actually believe. Why would you say that. And then change your mind so close. Right. Other issues like like the fracking for example, like, you know, I think her explanation of why she's changed her mind on it generally makes sense. I think we live in California and here they're very pro-environment, and they're try to be ahead of the curve. And they've said stuff like, you know, everybody's going to drive an electric car by 2027. And then what a kid. It's impossible. Like the electric system, the grid here is not set up for that. They're not going to be ready for that. So it's a it's a great goal. But oftentimes I think you make statements with the best interest. And then as you get into how do we actually do this, you realize that it's not going to be what you think it is. There's a benefit to not banning, you know, gas powered vehicles. Right. And maybe eventually we move towards it, but like the aggressiveness of that deadline. So I do understand the flip flop there, but I think what, what I heard you saying and I agree with is that, like, she has yet to really take a strong stance in front of a camera to an audience and be like, this is what I'm going to do, and this is how it's going to be, and here's how I'm going to do it. I think that for those that are in the middle, they're waiting for to see what is the opposite to what Donald Trump has put out. And, you know, I definitely if I was House, I would drop the, project. You know, I think it's project 2025 or something. Trump has said he's not for it. He's said it many, many times. They keep pushing that as if it's his and he keeps rejecting it without any like hint that he, he, he hasn't even read it according to him. So that again is like she's pushing against something that's not true or he says is not true. But then again, okay, that's not true, but at least it is a document that you could read that's like hers. If she has if you have something, if she's I'm not for the something 25 whatever even I think JD the vice president did a foreword for it or something. Yeah. That's not encouraging. No. To step away from that. That's what you picked. Whatever. But if he has I mean, these are the things that are our goals are these are are things that we're going to nail down and go like, even if he says it, he says it a lot and says it for a long time. We're going after border. We're going after the economy, are going after the wars are happening in the world. He's got something he's standing for pretty strongly. You know, he's he's like, I got my hand on the nuke button too. I don't say that, but it's more powerful than saying we'll just let wars happen and they're none of our business. So that a document, whether you agree with it or not, shit. She should come out with something. If you have the corporations, if you have your CEO, he has to give you the quarterly goals. And what's being done. And there's accountability. I think Trump's got more accountability because he's very persistent on what he says he's going to do. And she's I don't hear much statements when she talks. I think the one thing that Trump does very, very well is misdirection and things that things that he said, or promises he made, oftentimes when he said, he, he very much I'll use a wall as an example because it's the first thing that came to my head. He said that Mexico would pay for the wall. Right. And then the president came back and said, under no circumstances am I paying for this wall. Right. And then the way he got around that was obviously charging tariffs to the USA. And then he said, well, Mexico's paying for the wall. He is very good at what what he says with conviction and clarity making come true in some way, shape or not, if something doesn't come true, he's very good at spinning it. So it doesn't sound as bad as it could. And unfortunately I think on her side she should learn a little bit from him on that. Because if this was her first time running for president and we hadn't seen anything from her, you know, like, okay, there's nothing to defend. But she ran for president. She ran against Joe Biden. She said a lot of bad things about Joe Biden. She then accepted the VP position. She has said multiple times that she's the last person in the room. She was, you know, involved in many of the things that Trump keeps pointing out Afghanistan, pull out, the border, like all these things, and she has no comeback for it. And to me, it's like whether you believe Donald Trump or not, when she accuses him of something, he always has a comeback. And I actually think that was one of the things with the debate he did wrong was he kept like having to like respond to her. And she did he all the time. But I do think that there are some things she does need to address in order to give confidence to people that are not sure yet, because when you say, you know, when you when you're supposed to be in charge of the border and the board has been open, like, you know, Trump saying what he said about, you know, eating the dogs and cats and stuff, and clearly they fat checked him, but he got that from the media. He didn't he didn't just make that up of his head. He I mean, he got it from news stories. Okay. It was debunked or whatever. And his team should have updated him. And it seemed that the speed they came back with, the fact check, well, clearly they had an expectation that he might say that. So if they had that expectation he does repeat himself his his team. Yeah. So his team should have had that. But he was wrong about that as far as we know. But he's not wrong about the other stuff he said. Don't you think though maybe if you're looking at two products and one says this is the best thing for you, blah, blah, blah, it doesn't say much about it, but it will help you do a couple things that you really want. It looks good, it's shiny, it's got good graphics. The other one says, we have these features, do these specific things. You don't get these, you know, the check box you do and don't get. Which one do you think is more powerful when you're purchasing the one that looks good and shiny but doesn't say much, or the one that gives you specific can cannot? I don't know. Sometimes she doesn't say something she wanted the confidence because we don't know what she's going to do. Yeah. And that brings up a good point because in marketing, one of the things you have to understand is the right message to the right person, like at the right time, she's on TikTok. And so and, and I've heard that critic I've heard that critique from a millennial before. And I do think in terms of marketing for Trump, that would be a good play. I think that they they are ignoring a younger base. And if we go back to Obama, when Obama won, one of the biggest reasons he was able to win was he was able to get more people who have never voted to vote for him from the younger generation because he entered the world of social media and his running opponent did it so he was able to win. Not by changing people's minds. He was just able to get more people to vote for him and so, you know, if everybody votes the same, but you have a whole bunch more people voting for you, you can kind of. When we look at the last election with Biden and Trump, Trump got more votes than he did the first election. And he still lost. Right. So going into this, if we look at that same thing, and I've heard this again from a Republican Young Republican talking about TikTok, saying how Trump is not on there and the Democrats are and they're on there in a big way with the influencers, you know, whether they're paid or not, they're still getting the message out about the Democratic Party. And again, another marketing thing. Most people believe the thing they hear first, even if they later find out that it's not true. So if they're hearing all this stuff from the Democratic side, it doesn't really matter what the Republicans come back and say after, because there is a large percentage of those people who will not change their mind. You heard it for the first time. It's like, you know, seeing a wedding dress. No, no, no, the first one, you see, your heart gets all melty and you get your emotions towards it. You see other dresses, you're like, this is not the one. The one you try. The first is usually the one you pick. So you hear something first you go to attach to that. Someone goes a about and gives you a different outcome. I don't think you're ready for it. You're still attached to the first one. Yeah. And then she has a age on her side. You know, at the end of the day, like when you're like one of the things is like. And I'm not sure it should be explained better, but like as you age gains, you gain wisdom and you gain experience and like till it falls off that cliff. Well, and until your mind starts to deteriorate, right. That's what we that's that's why we're in this situation in the first place. Right. But what's interesting with that is when you think about it like, we don't really want young, young people running the country because like you have, you have like, when you're really young, like, you kind of have, you know, like, like I'll use my daughter as an example. Right? She has no fear. She climbs everything and she's never fallen and she's never hurt herself. So you see her climbing starts getting higher and higher, and my fear gets greater and greater because I understand what's on the other side of that. I can verbally share that with her, but she doesn't understand that she doesn't have a reality. Her reality is her reality. My point to that is, is that when you're trying to get voters, that's not what they don't consider that they they think who's closer, who's more like me, who's going to do well for me. And so if if you're trying to convince a bunch of young people to vote for you and you're younger than your opposition, you kind of have a leg up. And I think that go back to what you're saying that started all this about getting on TikTok. I do think that for Trump, from a marketing standpoint, that is probably one thing that he's not done as well as he probably could have, because I don't know if it was where he was treated on Twitter. But like, he's not back on X the way he was before. He's not back on yet, but he wouldn't with Elon. Elon's right behind him. So but maybe TikTok would I don't know. But I'm getting text messages too from Democratic Party and not the Republican Party I've seen. You should join Harris right away. Make sure we're changing the world for the better. And I'm like, report. Like, why would you text me? I didn't give my number to anybody. And I've never, you know, well, that's legal spam because the politicians don't get is it legal? They don't have the same rules as a business. And why isn't Trump using it as well? Well, that's a great question. Ryan, who's behind the camera over there? We were talking about the emails that we got from Trump. I never unsubscribed from Donald Trump's list, and I don't get any emails. So I don't know if Gmail is blocking at Google. Like, you know, who knows? There could be things behind that. Carriers might be blocked. We don't know the conspiracy theories. It's fun. Yeah. I mean, we don't we don't know. Right. But that does raise a good question. Like is there more he should be doing or could be doing in terms of like reaching the audience? I think that one of the things I've realized talking to people on both sides, I can't vote. So my opinion really doesn't matter. I'm a permanent resident. I don't have I'm not a citizen, so I'm not allowed to vote. Although I'm sure if I showed up they would take my vote. But I like to listen to both sides. Right. And I always like to have. Even if I. Even if I completely disagree with what someone saying. I want to understand why they're saying it. Because. Because their opinion is formed by their reality. What I've come to realize is I think both sides, whoever wins the majority of both sides will be an absolute shock. Yeah, that's surprised me. When somebody wins and the other side is like crying or angry, I'm like, why the one vote you put in your vote, you didn't get your way and you're so angry or upset. That doesn't make sense to me. Yeah. It's like it's like an attitude. Like on the Democratic side, it's like, well, Trump's a bad person who would vote for him. Like, nobody's going to vote for him. So all we have to do is point out that he's a bad person and we don't need to do anything else. That's how it feels. So I'm not saying that's what it is, but that's how it feels. And on Trump's side, what he's kind of saying is, is what I was writing. Everything was great. They took over, went to hell and a half back vote for me. Right. And everybody believes that so strongly. The core but not the core that I think, like if the other side wins, they're gonna be like, I don't. How did this happen? Right. So so it's almost like a like it's not in their wheelhouse at like it's actually very close. It's a very close race. And again, the polls show one person that had won. Who the hell knows. But but the media, if the media is manipulating that shame on the media. It's happened before. So it could be happening. But like if we take if we take what we can at face value across the board, it seems like it's pretty. Even. So, the fact that looks even both sides are kind of like think they're going to win no matter what is interesting, you know. Well, it was what Biden didn't do is he didn't put a strong front. No, I just I just haven't seen that part right. And I think the VP that Harris picked is not going to show the strong front. He's always smiling with puppies and stuff like that, which is great for personal. But then you've got Harris, who's not saying much when she does do a speech, but she does have a stronger presence. She does have a strong, you know, like she behaves her the way she says herself up, what she wears, how she conducts herself. It's stronger. It's even stronger than some of the stuff the Trump does. She arguably plays the political game better. But I do think that's that's one thing. Also that that Trump could do from a marketing perspective is start to play the political game a little bit more. I know, I know he runs against that, against like the politics and all that thing. But I think the reason he's become an enemy of so many people is because, like, we're in business, like it's better to be friends with people like you, even if you don't get along exactly like there's there's a benefit to all relationships, right? And with him, I think like, you know, he fell out of love with the media, turned against the media. So they have no inclination to to even try to help him or even try to tell his side of the story. So oftentimes, you know, that that hurts him as well, because even when he does do things that are good or have have success, you know, and it's kind of interesting because like for most people, still, even with the internet, like, like they believe what they see on TV, there's an authority to that television. Right. And so if you have a bunch of like, you know, if there's ten media channels and nine of them are saying you're not the right guy, that's a lot to have to overcome with a lot of people. But I've actually been seeing the opposite of that rhetoric in major. It's a, you know, news, funny pictures, puppies, whatever. Net that you go through the comments like a Redditor, but it's not less and less discussion. It's more little comments and a picture. But a lot of people are saying now that the media is Republican owned and it's driven towards Trump. But I don't understand that. I don't see that for myself. But that's the conversation that's happening on different platforms right now is that Trump owns the media and Republicans own the media, which I'm like, how? Oh, that's interesting. I know it's the opposite of what what we thought was true, but I don't know. Now, talking to comments, one of the things I've noticed is that a lot of the times and I don't go like I'll click the comments, start to read them, and I'm like, oh, you know, I got to get out of here. Funny ones are in the charts. So but what I've noticed a lot of times is that, like people going against Trump, they're not U.S. citizens in the comments when you click and and it's very interesting. And this brings up another thing why someone who not a U.S. citizen, care. Well, the world has a very different view on what's going on over here than what is going on over here. They have a very different view, like in terms of like, like other world leaders, what they would say about Biden versus like to the rest of the world. And I'm this, is this like, I still have not grasped this because we're currently in two wars. Yeah. And we were in zero Wars before. And to me, any war is a crime against humanity. The amount of civilians that die, both people should be like held accountable for that. Especially with the technologies we have now, in my opinion. And I'm, I'm not in military, never been in military. So I don't understand that. Probably enough to have a comment. But these are just opinions, and most people might not agree to the rest of the world. Joe Biden is one of the best presidents we've ever had. What? And you know, I'm a big follower of Richard Branson. He wrote a whole thing about that. You know, employing people to vote for, for Harris, the best. But they're there because of the things that the like from a, from a global standpoint, the support he's given Ukraine, the support where we're giving in the, in the Middle East, like all of these things like the the joining back with the French for the, environmental pact or whatever it is like that, like to the world, like they genuinely believe that Biden was incredible for us, for the country and that Trump wasn't. And it's very interesting because, like, it would be, we'll never know. But like Covid was a really big bump in the road, like because it was it was on the last year. It screwed everything up. You know, like everything we've been told, most of it has turned out to like just basically being like, well, we didn't know versus back then it was a fact and you were evil if you didn't follow the information. And even with that, like, nobody, nobody really changed his mind in terms of like, like the right things to do, the right things to have been said, you know, and it's just interesting that how we like how the US. Right. And I shared the story with you like my, my barber, is, a Mexican, the guy next to him, is Arabian. The guy next to him is black. So, you know, quite a diverse barbershop. And they will have different customers and stuff that sit in their barber shop talk. Yeah. Nobody that voted Democrat in the last election is voting Democrat this election. And I hear this all the time. But then when you look at the polls and you look at all those things, and, you know, I have family members who are Democrats, like they're still very much supportive of the Democrats. So there is a lot of people who have flipped. There is a lot of people, but most of that is to do with their personal economy. Right. And so I do wonder, like on the global stage two, would it benefit Trump, from a marketing standpoint to, to, to, to somewhat be aware of his persona, his image on a global scale, would that help him? You know, moving forward? I don't know. We had, Andy usually votes Republican because of their fiscal conservative ness and our business ownership and stuff, but he actually voted the opposite because he said, I can't look at my daughters and tell them that I voted for Trump through mistreated women. And I was like, I mean, you look at all the things, all the presence of donors that they're going to do. It's a tricky list to go down and look at your kids and say, you voted for that based on the one thing, one of the two things that you don't agree with. But okay, so he's he I think Trump flipped a lot of people back when he lost the other way because of his behavior. What you said about women, it's that's half the nation. Yeah I know yeah. I do think that I mean Harris kind of has done this, but one of the things they could do from, from a positioning marketing standpoint too, is there is a lot of negative evidence for him for things that. Morally, publicly people would never agree with. Right. There's a lot of people who publicly would never agree with it. You know, just like a lot of people who go to church on Sunday, it's the only one day a week that they, you know, follow that. They try. So even though a lot of people would be like, oh, he's a guy, that's what happens in locker rooms. Or they, you know, we all know that's somewhat true, right? It's changing and it has changed significant. Lee awareness brings change. People are becoming more conscious, more caring more you know, more more. You know, understanding of the other side of how it would make that person feel. So that's all changing. But, you know, when you're Donald's age, you got a long history. You know, he he's been sued more than anybody else. And I think he's sued more people than anybody else. Right. That's, I heard it was in the Guinness Book of World Records. How like how many times he's been sued. I don't know if that's true or not. I didn't look it up. Ryan, you're gonna have to start fact check and stuff so we don't get trouble. These are opinions. But my point to that is, is it's like it plays into a lot. Like, is he a good employee? Employer? Right. Like, she she brought up in the debate the amount of people who were Republican that against him. Now that worked for him, you know. And his response was brilliant. Well, I fired those people. Why would they before me? But when you look at that, you start to go, okay, like, what's this guy's personality? And I think that that's a piece of, and I think the reason for this is the reason the Democrats don't go to certain places is because politics was never like this before Trump changed the game of politics. It was never there was a good and bad. Yeah, it was kind of like, you know, like war is supposed to have rules, right? And, you know, gentlemen handshakes. And, you know, we don't we don't attack each other at night. And like, there's, there was these rules. Right. And Trump doesn't play by any of those rules. It's going from chess to dodgeball. This is a very different game. And I think that one of the things that they're probably hesitant to do that I do think would help the Democratic Party and help Harris is to actually play his game a little bit, because I think there's this like level of like, well, that's not how things are done and we don't do that. But it's like, if you're in a fight with someone, right? And let's say you're in the UFC and you know, you're not you're not allowed in like, you know, you're not allowed near downed opponent, right? Not allowed near opponent in the head. But if you if you got like a dirty shot in there, like, and then you keep getting dirty shots and there's no, there's no, there's no like negative to that for that person. Like, are you going to keep allowing that person to do what they're not supposed to do? Or are you going to say, you know what, you want to play that game? Like we'll play that game and beat you and I and I think that it's one of those things that I'm not talking about coming down to Trump's level, because obviously he's a master at what he's a master at. Right? And so you're always going to lose if you're not. But what I'm talking about is just like understanding how he plays the game. You keep mentioning, you know, he's he's going to do a lot of name calling. Now. He didn't actually do much name calling and I haven't heard one of his favorite things. But but he does it on purpose. Yeah. Because he associates it like Sleepy Joe. Like it's playground rhetoric. And the question is was he wrong? You know, like nerding out over there can't play softball because he can't throw a ball. He's teacher's pet. Exactly. Playground thing. So you gotta look at it and say, like, are there certain things that we should be doing that we're not doing? Because like, this is politics because he's not doing that? That's my point. Like he's not looking at this and going, okay, we're playing politics here. And there's these rules and there's things we can say and the things we can't say. He's going out there and saying, how do I win? And I think at some point they need to to like listen to the feedback. They're getting about things and actually play that, like her not doing media interviews because they're worried that she won't look good. You know, whether that's true or not, we don't know the truth, but it doesn't look good when your opponent is willing to go on and do an interview with someone that clearly doesn't like them, that clearly he's going to ask them tough questions. But you're not right. It kind of gives your opponent the advantage. Because if again, if you're again, we're talking about people in the middle here, like they're going to look at that and they're going to be like, well, he's willing to listen to the other side. He's willing to sit down with the other side. Like where has she been? And I and I think that that's, you know, something that's super interesting. But again, most people don't pay attention to this stuff. They just read headlines, but they're paying attention to the wrong thing. If you look at Kamala and she looks good, she's proper. She gives everyone the hug and handshake and looks you in the eye and kisses her kids on stage or whatever. And it looks very friendly and good. And then Trump doesn't give one of his daughters a handshake, and he's a little more formal, and his wife isn't going to give a speech. So like they're very different. Difference okay. Being weird and off balance is a little okay. I'm not talking about me and you, that's for sure. But other people we might know is a huge benefit. You think differently, you act differently. You behave differently. You're not the status quo. You don't follow a regime. You just. You have your own thoughts and your own way of doing things. That's why you're you are so good at marketing. That's why I was good at leading whole teams and stuff, because I do do things differently. Not not normal, not the standard. So having the negative Trump didn't even hug your daughter. Well, maybe he's focused on something else. It doesn't matter. You're pulling him apart. When you look at Mark Zuckerberg, you look at Elon Musk. All the people that are geniuses have done amazing things in their life, are not socially normal. They're not following protocol of running. Their teams are wearing the suits and they're not doing things normally. And people look down on the most successful and Trump's on TV forever. He's had millions of dollars in his background or his parenting and his family lineage. He knows what to do with certain things better than anyone else, and he doesn't care what you think about that the way he does them. Yeah, he almost he almost leans into his, weirdness quirks, like, leans into weird, you know, and I think that that's something that that is. Potentially missing with Harris. It's like, I, I feel like you can get a pretty good idea of who Donald Trump is, right? You can watch TV show, you can read his books, you can like you. There's a lot of stuff out there on him. I mean, I just read a book called The Cult of Trump, you know, and it's it's against Trump. Come with that. It's not for Trump. It's against Trump. Oh, it's written by a guy who was in a cult who now helps people transition from a cult. Very well written. Some of the stuff I go, I mean, yeah, that's part of building a culture, you know, that's why the word culture exists. So not everything is always a negative. But, you know, Trump does very, very well at hitting certain points. Oh yeah. With Harris, like, I honestly don't know who she is other than what is said to be her record as a California governor and and her record for the last three and a half years. But I didn't really see her like, I, I often like the whole time. I'm like, where is this lady? And I don't I think a lot of that's on purpose. They never have both of them in the same place, you know, that kind of stuff. But like, the real question now is, is like, who is she and what is she? Is she leaning into that? I don't I don't know, because again, she's not on TV, she's not doing stuff. The rallies from what I've seen, every rally has the same speech. Right. Which is fine. If you're a great speaker, oftentimes you'll you'll have a you'll have a stick, you'll have, a core speech that you give and you give it and you get better and better and better at it. But I want that I do have that in these situations. Like, what are we learning? What are we, what are we. And that's really for me I feel like I couldn't I could tell someone the positives and negatives of Donald Trump with Harris. I don't really know, because I don't feel like I know her beyond what her political record is. And I don't think that really speaks to who somebody truly is as a person. Not if she's not strong in her convictions enough to say them. If you got Trump, well, first of all, he's a movie star. He's used to being a showman. He's an entertainer, an entrepreneur. So when he has the the hat, everyone's got a hat, he's got the, the the dance. Have you seen the Trump dance? Oh yeah. Yeah, yeah. It's the funniest thing ever to see a whole audience doing the Trump dance. Like they've developed themselves. Like, oh, we love that dance. We're just going to do it too, because we're part of that team. Harris has nothing that makes her with the others. There's no I don't know. You're not on her team. Yeah, she's the wannabe president with mixed convictions and won't take a stance on things. But you don't. She's not the we. She's not the here's what we're going to do. She's saying here to I'm going to do it's not Trump. So it's okay to be safe. Like I think that's something that's interesting. You bring up the hats, the merchandise. Right. The merch, like merch has always been kind of a part of political, elections, car stickers, yard things. Trump took it further with the hat. I mean, there is stores selling flags, hats, t shirts, like actual physical shops that you can walk into on the internet. Endless amounts of things, theme songs. He got a kid or a theme song for him? Yeah. His own personal song. I mean, there's there's books, theme song. There's books, positive books, negative books. There's there's like endless stuff. Tuesday I was telling you that I never seen a Harris waltz, you know, yard sign or anything. Since Tuesday, I've seen three. Oh, there were three houses next to each other. Surprise, surprise. But that's it. Like, I've not seen car stickers. Flags. I've not seen anything. Now, I'm not saying that that means that there's no support. But it is interesting that people who support Trump almost see it like showing American pride, and they're willing to go out and they're willing to show everybody that they support Trump. I don't get the sense on the on the Democratic side that they're proud of Harris. They want to show support. They want to fly the flag. They want. It's a it's interesting and I don't know, like because I haven't looked into it I haven't talked to enough people. But but it's very interesting because a lot of the times perception is reality. And in marketing we've learned like when you launch a product, the more buzz you have, the more people that are talking about it, the better. At the launch. That's because people assume that it must be important. You must pay attention. They must do this. So it's I'm curious, like with with like people who don't necessarily like a lot of people didn't watch the debate. Right? A lot of people who are voting won't watch the debate. A lot of people are voting. Don't read anything by the headline. But with all the with all the buzz that Trump has, does that lead them to think that he would be the better choice? Because there's more people that seem to be on his side, like from a, from a like people are proud when they're a Trump, like a lot of there's a lot of proud Trump supporters. I don't feel like there's a lot of proud Harris supporters. And maybe that's because we're West Coast. We were just in Florida, but we were right in my go area. So again, most of that stuff was is all down there. So maybe we're just not go to the right places. But it's super interesting because when you think about it like, is there even Harris votes merch? Like where would you go? I've not seen a shop, I've not seen the store, I've not seen it available anywhere, you know? So I mean, I'm sure it is. And you know, you're not looking for it. No they're not, but at the same time, these are fundamental things. When you look at building a campaign, when you look at building support, it's free advertising. Well, why do we go to celebrities for their take on politics? Why? Because people believe celebrities job is to get on camera and fool you. That's their job to act, to pretend they're somebody they're not. That's their whole with stature. Right? People believe, you know, if they have because they're movie stars, you believe them. If you have 250 million followers, you probably have. You probably have. But he's playing the game. You talk to any movie star you wanted, their political advice or whatever. Then you talk to Trump, who was a movie star, and you, he's giving you political advice. They're very standing about it, very outspoken. Yeah, that's a great point. And I think that that's something that we we do have to remember too, is, is, you know, with Trump, he's done a lot of different things. You know, he's not been a politician his whole life. Does that make him better for the role than someone who has? And, you know, when you look at the, the, the government, you know, or the country, like, should it be run like a business or should it be ran more, you know, I think Trump stand point is make America great. The democratic standpoint is raise everybody in the world up together. And so when it comes to giving money overseas, Trump is less inclined to do so. Harris is more inclined to do so. So part of that comes down to to like your world views, your world beliefs, you know, do you think we should be helping people overseas before we help our own, you know, etc., etc.? But the interesting thing, when you look, when you look at celebrity and you look at those kind of things and you look at politicians, it's pretty scary that, like Taylor Swift has more influence and more followers than the actual president. Well, anyone and who is in charge, you know, something that I was just thinking is that I think unfortunately, neither of them have a good VP selection. Right. And I think it hurts both of them. I wonder if technically you should have veeps. The person who loses should be the VP, because, I mean, the house is split. Well, no, Senate is split. If you got. Let's say you did, you got a Democratic Party that elected a Democratic president, and then that person dies for the vice president. It's not going to turn the whole country now. Republican. That's true. You don't want that's that's why yeah, that's true. That's true. I was just thinking from a standpoint of like actually having, you know, two different opinions and having to come up with the best solution. You know, I think I have a whip. Yeah. That's true, that's true. Don't get rid of the whip. Yeah. They're important, right. So is there anything that either of them could do, do you think that would give them, like a significant home run? Like if this happened that would be the end of this. Or do you think it's going to be a nail biter? It's hard because Carey's got the political thing. She's a politician. She's done it for a long time. That's her whole wheelhouse. He has been a movie star, entrepreneur and an entertainer his whole life. So you have to be careful when he says something. If he meant it, or if he's just saying what will work for him, or he knows it'll work for him. Because you're the audience and he's the actor, you have to be careful with what he says. Who knows what he's going to actually do. And then with Harris, which doesn't say you're going to do anything because that's a very political statement. You're not voting for confidence in certain things. She's going for diversity. And yeah, like raising everyone up. And that's that's cute. But you need to actually have the cultural rules in place for that too. And you don't know what you're voting for with her. So it's tricky. And the vice presidents don't have any real power until the president dies, which it does happen. We've had a couple assassinated and one assassination attempt. Yeah. That's true. I agree with you. I think that she's consistent, like marketing. So if we're marketing of products, we're going to be consistent when we text, when we email, when we do a webinar, and when we do our sales page, our landing page and our funnels and our email lists and our card abandons, it's going to be consistent. Harris is consistent. But if you're not saying what the product is ever, nobody's going to stick with it. Yeah, I feel like it's like when you talk marketing, you have different levels where you got inbound marketing, outbound market. I feel like that's the argument that these like we got we got a younger party that uses younger marketing in terms of like social media. And then we have an older party that is still very much direct mail, like, yeah, you know, the old the old hat kind of stuff. So I think you have the split there. I think that. Interestingly, with Harris, I don't think we're going to get much more, and I and I think to your point, it's a political standpoint that's politics, right? I do think we know what she's going to do, because I think it's just a continuation of what we have. Will she have to make will she have to make some adjustments so that, that, that things do improve and that people do feel like what is being reported is actually true, right. Because right now there's a disconnect between, you know, if inflation is the lowest since 2011, like how is it that interest rates are still so high? How is it that people who have maxed out, they're like, how is inflation? Because when you go to the grocery store, like things are three times the cost. So you're telling me inflation is at the lowest and why the cost still three times right now that could be explained probably with like if you broke down the cost and what things are cost of goods. And I mean I mean you look back, you know, houses used to cost eight grand, right. And now the same house is worth 800 grand. Right. So inflation has gone up, money goes up. Things change like that, right? A lot of people don't understand why it's happening. So maybe it's an educational thing. I don't. But I think for her like what what could potentially help her is to come out very clearly with her policies. Right. The trouble is, is that most of the things she's, she's said different than than what they currently are, ran on a very similar to what Trump wants to do. Right? So it's kind of like, well, if he has a good idea and you're borrowing it like, why would. But for the for Trump, I think the way the way he really can win is to to not worry about her and to really focus on like all of those question marks with him and, and and like address the things that he, he avoids. Right. Because oftentimes there are things, even if you like him, that you're like, you can't deny that, right? So you have to explain that. But I think at this point, the truth is I don't think much more is going to change. And so unless unless one of them said something that that was completely like off off the rails, I just don't think much is going to change. I think what it's going to come down to is just people in the middle looking at it and being like, you know. Do you trust that Trump is not going to like Trump's already been in? Right. So to say he's going to be a dictator and he's never going to leave that that's that's a bold statement. So who do you think votes do you think younger people vote more often than older people? No. Older people vote more often. No, I think older people do. So I think that I think that's a great I've go Trump could win if he started going after the younger people, I reckon, because I reckon that because, because. But they might not believe him, you know, because it could be a little too little, too late. So what can they do? I don't know. Harris has to really convince the people in the middle that she's out for them. Like the steel workers, the metal workers. Like she has to really convince the unions and convince, you know, a lot of these groups of people that are because I think they're waiting and they're not putting their support behind her. You know, she's going and speaking to them. And and they're not they're still like, we're not we're not saying who we're voting for. And I think that a lot of that is because they've yet to see either person really convinced them that they're going to help them. So she that's where she should focus. And I think you're right. I think Trump, if he focus on the younger generation and really came up with a strong marketing plan, which, believe it or not, it's actually probably easier than her task. Right? Because younger people are less likely to be rooted in their opinions. You know, they go either way. And she gives them enough soundbites, you know, even that, like encouraging people to go to Donald's, rallies. That's a sound bite you could take and just push out their, you know, so she gives him stuff on a silver platter, but he kind of gives them stuff, too. Or has. I mean, he's got a long history of stuff. They could go back and pull clips and just put on the Trump had. I'm not sure why. He said to show bipartisanship. And I was like, well, but you just put it in the Trump pack. Are you laughing because because really you still have me. So that's the thing, right? You whoever wins, you still got to work with the other side. It's a little funny. You don't know who they're going to vote for. If it's a secret, if you win the other side, you have to get them on your side. Otherwise you'll never get anything done. So winning is just the first part of this game to that point. Harris probably has a better chance of getting it done because she plays the game. Trump probably is going to be met with stronger opposition when he gets to the House, because he makes enemies of people. So but that's that's after they that's after they get elected. That's the tough they before. I think you're right. I think it's young votes for Trump. He has to go after. And for Harris it's all those it's all the, you know, workers and groups of people that have massive, massive power over lots of lots of people. I say we stop listening to all the polls that are going to say, who's going to win? Even though they're asking some people, they're obviously not reaching everybody. Because we have that one where the one person that has predicted correctly every single election lost one guess which one it was last won the one that Trump won. Oh yeah. That was yeah. I mean, yeah, I mean Hillary declared it. Hillary went to bed. She thought she'd won the whole thing. That was I mean, that came out of the blue, you know. And so I do understand like the whole, you know, Trump saying, I don't know how I lost is I like there's a lot of questions. I think there's always been questions. I don't think it's I don't think it's the first. Trump is not the first person to question it either. That's the side that he might go into history and pull clips and stuff of previous stuff. Unfortunately, we are in the era where more people are aware more information is out there, more stuff can get shared that this has never been the case before. The when Obama became president was the first time social media was used, and now social media is used like all the time to the point of like even even, you know, YouTube stars and, and TikTok stars are getting paid money to say things that they don't even realize, like is biased. One way or the other. So it's really interesting. But I think, I think from a marketing standpoint, I think Harris needs clarity. I think she needs to to get very clear on what she's running on. She needs the conviction that she's going to be the best man for the job, a woman for the job. You know, Trump needs one man. Trump needs to come out. I think I think Trump does need to address that younger audience and, and really explain to them how he's going to help them, because I think the younger generation, interestingly enough, I think the younger generation and you've got, you know, your daughters are about 16 and 15 now, 18 and 18 and 17. Yeah. They do think very differently. They do think about, like, everybody should be loved and everybody should be taken. They have a very different view on that kind of stuff. And maybe you can share because like you, you have two kids at that age and they pay their views a vastly different than yours. They're still kids. They're 18 to as an adult and 17. She's got a good grip on some social media stuff and how some of the politics work her school taught her logic and argument, which is really fun and really bad for me as the mother. But, the girls don't see the president helping or hurting them in any way because they're kids. They said, oh, that's an adult thing. That's a high country thing. They don't even think of local office at all. The kids don't think of that stuff. Who they vote for as president. They don't think it's going to impact them. That's there's probably enough votes there that if one of Taylor Swift told them to. That's true. Yeah. But that doesn't get them to the polls. You know, that's the other thing. Like I don't think it doesn't get them to the polls. And so that's that's something that's interesting to like. I like if Trump becomes president because of the whole election thing, I really do hope we get a simple system. I still do not understand why there's not something that you log into with your Social Security number. Vote and it's done. There's no reason to have to go to a polling station. They don't check IDs. So it's not a it's not an identification thing. And why are we still using cards to ride on like and counting votes? Like there's no reason for this. The internet could be. And so what? But yeah, but if everybody has a Social Security number and we have we we know who's dead. And so once it's done, you run Social Security numbers against living people. If it was if that Social Security number was entered more than once, you know. But the only downside to that, I guess, is you could go around and collect everybody's numbers and vote for them, pay them like there's oh, but you could do that in any situation. But but I just I think it's so complicated to get to the polls that like, you know, your 18 year old daughter is on the day to vote. She's not going out of her way to vote. If you're going to go vote, I mean, if it's not at Starbucks, she's ain't go vote. You know, she's an American. She should be proud American. She should go vote. And she'd be like, why? Like, hey, yeah. And I so I think you're right. I think if I, I bet you if either of them really took an interest in what's Trump going to be for kids, Biden said he's going to take away their school loans potentially. And for kids are getting school loans. They're thinking about their future. Well, that was that was good until it wasn't right. Right. It worked until they realized they couldn't do it. But then what is what is Trump going to do for kids or like adult young adults? He hasn't mentioned much. He's a little higher thinking, a little more war economy and stuff like that. I think the teens, they're turning into adults to understand gas money, but not how it works in politics or even taxes. Right? Like because they're not they're not earning enough to pay anything for that. And then like, what do they care if the billionaires get tax? Like it doesn't matter to them? And unfortunately, that when we look at the number of billionaires to the number of people who who don't, don't make billions, it they're very few compared to very many. Right to to that point, if that thought process plays through, like there's issues like that that like mattered like the, taxing unrealized gains. Well, that matters to people who have stocks, that matters to people who have retirement funds, that matters to people who have investments. It doesn't matter to the regular person who lives paycheck to paycheck because they have nothing to tax. So again, it's a good bite for the people that have that can't afford it. That's not going to work. Oh no, no, no, I'm not saying it's good at all. But there's less people. There's less people who have to face that situation than there is who don't. And because of that, those people, they couldn't really care about that issue. Yeah, right. So if so, if you're running, where have we going to tax these people to pay for this stuff. You're not and you're not in that bracket that's going to get taxed. You're all for taxing those people because that means you're not getting taxed. I think one of them should come out with a snack that has all encompassing sweet things, salty things like a trail mix and be like, oh, this is how I'm going to be as president. Good for everybody in every way. I think that's a great place to add it. Right? I think that's a great place that it. All right, everyone, thanks so much for listening. We'll see you on the next episode of Pay to Create.