Paid To Create Podcast
Fireside chats with some of today’s best and brightest Creators
Welcome to Paid To Create, a podcast that features insightful conversations with some of today's most successful entrepreneurs and small business owners.
Join us as we delve into the minds of coaches, consultants, agencies, and experts from various industries to discuss their experiences, strategies, and journeys to success.
Our guests have a wealth of knowledge and expertise in their respective fields and will share their insights on what it takes as a creator to build and grow a successful business.
Each episode is a chance to gain practical advice and inspiration from those who have been through the ups and downs of entrepreneurship.
Our goal is to provide valuable insights and actionable tips to help you take your business to the next level.
Paid To Create Podcast
S2E1 Mastering Political Influence: Trump vs Harris
What if understanding the power of certainty could not only transform political campaigns but also revolutionize your business strategy? In this episode of Paid to Create, we break down the recent presidential debate between Trump and Harris, honing in on how mastering language and confidence can sway public opinion—and how these same tactics apply to business and marketing. We compare Trump’s bold, assured communication style with Harris’s more cautious approach, emphasizing how a clear stance and confident messaging can win over not just voters, but also your target audience.
Drawing parallels between political messaging and product marketing, we use Trump’s media tactics as a compelling case study. From leveraging platforms like TikTok to rethinking how age and branding play into public perception, this episode connects the dots between political campaigns and business strategies. How did Obama change the game with social media? How can you use those same lessons to connect with younger consumers and grow your business?
We also dive into personal branding, comparing figures like Trump, Zuckerberg, and Musk with Harris’s more subdued image, and discuss how your personal brand can influence your business success. Whether it’s engaging voters or customers, the art of sound bites, media influence, and clear communication remains the same. And for the business-minded, we dig into taxing unrealized gains and how policy impacts different socioeconomic groups—because yes, even taxes can teach you something about marketing.
This episode is packed with insights on political marketing, personal branding, and the essential strategies for engaging your audience—whether in the voting booth or the marketplace. Tune in and get ready to transform how you think about business, marketing, and influence.
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certainty is a very powerful marketing tool. Like a lot of people who are very confident, very certain with what they're saying this is what we're going to do tend to succeed more because they're stronger leaders. But also people will follow that because they feel that confidence. It's a transfer of energy.
Speaker 2:It's attractive.
Speaker 1:Welcome everybody to another episode of Paid to Create. This is season two, episode one, and I'm your host, aj Roberts. Alongside me is the wonderful Sarah Jenkins. Yeah, we got that right. You know interesting times right now and we were alluding to on the kind of preview episode. You know we just had the first debate in this presidential election. If you listen to this sometime in the future, trump versus Harris, very interesting. This is Harris's second media appearance, first time without her running mate, first debate together.
Speaker 1:Depending on which side you're on, each side seems to have a different view on who won the debate. If you break it down from debating standpoint, I think it leans more towards Harris in terms of the way that like the structure of a debate. Depending on what your political beliefs are, I think both sides think they won. People in the middle, I don't think, moved the needle either way. That's just my personal opinion.
Speaker 1:But we were talking a little bit about like from a marketing perspective. We're not going to go down the political route, and we probably will, because you can't, we can't help sharing our own thoughts. But from a marketing perspective, I've analyzed this before, especially with Donald Trump, you know. I mean there's a whole book written on his tactics and the way he uses, you know, language and name calling and all these different things. And we see that he's a master practitioner and LLP trained by David Banner, the same guy Tony Robbins was.
Speaker 1:So I think I don't know how many weeks out I don't think there's that long to the election a few months but it's coming up pretty quick. But between now and then we're going to look at from a marketing perspective what could they do to sway people in the middle, because I think that's really more of the truth in terms of who's going to win. We kind of know each side's fundamental beliefs give or take with stuff. But if you were Harris right now and you know, and going up against Trump, who really is a marketing maven he has an incredible team, he always has what would your strategy be in order to kind of move the needle more in your favor, especially with those people who are in the middle?
Speaker 2:It's weird with people in the middle, because I think they look back and all she's been doing is saying you know, back when trump was in charge, he, he really sucked and everyone hated him. So vote for me, and people in the middle will generally look at all the news is negative about trump. Back then, I think, and just vote for her. But what she's not doing, that she should be doing, is getting decisive and getting strong in her statements. If anything, trump is overly strong in his statements, which you know. You know most people can gravitate towards and be like well, I mean, that's what he thinks. If he's right, he's right. If he's wrong, he's wrong. But she will do the wishy-washy. You know we're going to change and that's what people feel. And it's about the people Yay, and it's like, well, she didn't say anything.
Speaker 1:So she's not saying anything time. If somebody's really on the fence, they're gonna go with the one that holds their beliefs centered. Yeah, so what I hear there is is really she needs to be. She's to come out and be clear on her policies. I know they just put up that website. It was very thin on content. Um, where the content come from is a little questionable too. Was it a copy and paste job? Was Was it? You know? And, like you said, she has been vice president for the last three and three quarters of a year.
Speaker 1:And so if you go off of that and you just say, well, what did Biden and Harris like, run on when they came in and what have they done, I think that the people in the middle are wondering are we going to get four more years like that?
Speaker 1:Now, for some people, some people have done well. The last four years Seems like a lot of people have not done so well, and so if you leave it up to that and continue what you were saying around, you know Trump's a bad guy. Trump's not good for this country. Vote for me, therefore. That gets you attention and your core base. The people that are hardcore. You know on the Democratic side, like they're going to vote for you regardless and they are going to vote for you because they don't want Trump to win. But I think, like when you really break it down, if you vote for someone because you don't want to vote for the other person and you don't really know, like Trump's already been president, he didn't turn it into a dictatorship. He never hit a nuke button, even if he wanted to.
Speaker 1:Arguably, the economy was better for the majority of people. Arguably, you know, gas prices were lower, food prices were lower. So the headlines, you know, right now the headlines show that we're doing really well economically. They show inflation is the lowest since 2011. So we have all these headlines. But, like for me, I think that people in the middle are aware that there's a lot of media bias. People in the middle are aware that, like what is being said and it may be statistically factual, but in terms of on the ground, what people are experiencing, I don't think they align. And I think that people in the middle are looking for, like, well, what would make that a good vote? And I think to your point, if they don't know what you actually stand for, because you flip flopped right. Certainty is a very powerful marketing tool. Like a lot of people who are very confident, very certain with what they're saying this is what we're going to do tend to succeed more because they're stronger leaders. But also people will follow that because they feel that confidence it's a transfer of energy.
Speaker 2:It's attractive.
Speaker 1:And so we'll take guns, for example, like I saw a video of her saying that she would take the guns and she would do it within, like the first, I think, 30 or 90 days. Then her party comes out and says oh, no, no, no, she's not going to do that. She has not come back out and said that.
Speaker 2:She did at the debate. She said I'm not coming after your guns.
Speaker 1:I'm a gun owner too and I was like, well, that's funny, so she said it in the debate, but is that true? Right, and again it's like because now you've got like, let's say, I'm in the middle and I've seen both of those. Well, which one do I actually believe? Why would you say that and then change your mind so close? Right, other issues like the fracking, for example, like you know, I think her explanation of why she's changed her mind on it generally makes sense.
Speaker 1:I think we live in California and here they're very pro-environment and they're trying to be ahead of the curve. And they've said stuff like you know everybody's going to drive an electric car by 2027. They're not, they can't, it's impossible. Like the electric system, the grid here is not set up for that. They're not thinking there's a benefit to not banning, you know, gas powered vehicles. Right, and maybe eventually we move towards it, but like the aggressiveness of that deadline. So I do understand the flip-flop there, but I think what I heard you saying and I agree with is that, like she has yet to really take a strong stance in front of a camera, to an audience, and be like this is what I'm going to do and this is how it's going to be, like. This is what I'm going to do, and this is how it's going to be, and here's how I'm going to do it.
Speaker 1:I think that, for those that are in the middle, they're waiting for to see what is the opposite to what Donald Trump has put out. And you know, I definitely, if I was Harris, I would drop the project. You know, I think it's project 2025 or something Trump has said he's not for it. He's said it many, many times. They keep pushing that as if it's his and he keeps rejecting it without any hint that he hasn't even read it, according to him. So that again is like she's pushing against something that's not true or he says is not true, but then again, ok, that's not true, but at least it is a document that you could read. Like where's hers?
Speaker 2:If she has, if you have something, if he's, I'm not for the something. 25, whatever, even though I think JD, the vice president, did a forward for it or something. Yeah, that's not encouraging to step away from that. That's what you picked, whatever, but away from that, that's what you picked, but whatever.
Speaker 2:But if he has something, these are the things that are our goals, or these are our things that we're going to nail down and go like, even if he says it, he says it a lot and says it for a long time we're going after border, we're going after the economy, we're going after the wars that are happening in the world. He's got something he's standing for pretty strongly. You know he's like I got my hand on the nuke button, but it's more powerful than saying we'll just let wars happen and they're none of our business. So a document, whether you agree with it or not, she should come out with something. If you have in corporations, if you have your CEO, he has to give you the quarterly goals and what's being done. And there's accountability. I think Trump's got more accountability because he's very persistent on what he says he's going to do and I don't hear much statements when she talks.
Speaker 1:I think the one thing that Trump does very, very well is misdirection and things that he said or promises he made. Oftentimes, when he said them, he very much. I'll use the wall as an example, because it's the first thing that came to my head. He said that Mexico would pay for the wall. Right, and then their president came back and clarity making come true in some way, shape or not. If something doesn't come true, he's very good at spinning it so it doesn't sound as bad as it could.
Speaker 1:And unfortunately, I think on her side, she should learn a little bit from him on that, because if this was her first time running for president and we hadn't seen anything from her, you know like, okay, there's nothing to defend, but she ran for president, she ran against Joe Biden. She said a lot of bad things about Joe Biden. She then accepted the VP position. She has said multiple times that she's the last person in the room. She was, you know, involved in many of the things that Trump keeps pointing. She was, you know, involved in many of the things that Trump keeps pointing out Afghanistan, pull out the border, like all these things and she has no comeback for it, and to me it's like whether you believe Donald Trump or not, when she accuses him or something, he always has a comeback, and I actually think that was one of the things with the debate. He did wrong was he kept like having to like respond to her, and she did all the time.
Speaker 1:But I do think that there are some things she does need to address in order to give confidence to people that are not sure yet. Because when you say you know when you're supposed to be in charge of the border and the board has been open. Like you know, trump saying what he said about you know eating the dogs and cats and stuff, and clearly they fat checked him. But he got that from the media. He didn't. He didn't just make that up off his head. I mean, he got it from news stories. Okay, it was debunked or whatever, and his team should have updated him and it seemed that the speed they came back with the fact check. Well, clearly they had an expectation that he might say that. So if they had that expectation, he does repeat himself, his, his team should. Yeah, so his team should have had that, but he was wrong about that as far as we know. But he's not wrong about the other stuff he said don't even think, though.
Speaker 2:maybe, if you're looking at two products and one says this is the best thing for you, blah, blah, blah doesn't say much about it. It will help you do a couple of things that you really want. It looks good, it's shiny, it's got good graphics. The other one says we have these features and these specific things. You don't get these. You know the checkbox. You do and don't get. Which one do you think is more powerful when you're purchasing? Say much or the one that gives you specific can and cannots? Sometimes, if she doesn't say something, she might have the confidence, because we don't know what she's going to do.
Speaker 1:Yeah, and that brings up a good point, because in marketing, one of the things you have to understand is the right message to the right person, like at the right time.
Speaker 2:She's on TikTok.
Speaker 1:And I've heard that critique from a millennial before and I do think in terms of marketing for Trump, that would be a good play. I think that they are ignoring a younger base and if we go back to Obama, when Obama won, one of the biggest reasons he was able to win was he was able to get more people who have never voted to vote for him from the younger generation, because he entered the world of social media and his running opponent didn't. So he was able to win, not by changing people's minds, he was just able to get more people to vote for him. And so you know, if everybody votes the same, but you have a whole bunch more people voting for you, you can kind of win.
Speaker 1:Look at the last election with biden and trump trump got more votes than he did the first election and he still lost right. So, going into this, if we look at that same thing and I've heard this again from a young Republican talking about TikTok, saying how Trump is not on there and the Democrats are, and they're on there in a big way with the influencers, whether they're paid or not, they're still getting the message out about the Democratic Party. And again, another marketing thing most people believe the thing they hear first, even if they later find out that it's not true. So if they're hearing all this stuff from the Democratic side, it doesn't really matter what the Republicans come back and say after, because there is a large percentage of those people who will not change their mind.
Speaker 2:You heard it for the first time. It's like you know, seeing a wedding dress in the window the first one you see your heart gets all melty and you get your emotions towards it. You see other dresses. You're like this is not the one. The one you try on first is usually the one you pick. So if you hear something first, you give an attach to that. Someone goes around about and gives you a different outcome. I don't think you're ready for it. You're still attached to the first one.
Speaker 1:Yeah, and then she has an age on her side. You know, at the end of the day, like when you're, like, as you age, you gain wisdom and you gain experience.
Speaker 2:Until it falls off that cliff.
Speaker 1:Well, until your mind starts to deteriorate, right. That's why we're in this situation in the first place, right. But what's interesting with that is, when you think about it, we don't really want young, young people running the country, because when you're really young, you kind of have like like. I'll use my daughter as an example, right, she has no fear, she climbs everything and she's never fallen and she's never hurt herself. So her climbing starts getting higher and higher and my fear gets greater and greater, because I understand what's on the other side of that.
Speaker 1:I can verbally share that with her, but she doesn't understand that she doesn't have a reality. Her reality is her reality. My point to that is is that when you're trying to get voters, that's not what they don't consider that they think who's closer, who's more like me, who's going to do well for me, and so if you're trying to convince a bunch of young people to vote for you and you're younger than your opposition, you kind of have a leg up, and I think that, to go back to what you were saying, that started all this about getting on TikTok. I do think that for Trump, from a marketing standpoint, that is probably one thing that he's not done as well as he probably could have, because I don't know if it was the way he was treated on Twitter, but like he's not back on X the way he was before, he's not back on, but he wouldn't with Elon Elon's right behind him.
Speaker 2:So but maybe TikTok would. I don't know, but I'm getting text messages too from Democratic party and not the Republican party. Have said you should join Harris right away and make sure we're changing the world for the better. And I'm like report, like why would you text me? I didn't give my number to anybody and I've never, you know.
Speaker 1:Well, that's legal spam, because the politicians don't get. Is it legal? They don't have the same rules as a business? And why isn't Trump using it as well? Well, that's a great question, Ryan, who's behind the camera? Over there we were talking about the emails that we got from Trump. I never unsubscribed from Donald Trump's list and I don't get any emails, so I don't know if Gmail is blocking it, Google, like you know. Who knows there could be things behind that Carriers might be blocking. We don't know.
Speaker 2:Conspiracy theories, it's fine.
Speaker 1:Yeah, I mean, we don't know Right, but that does raise a good question, like, is there more he should be doing or could be doing in terms of, like, reaching the audience? I think that one of the things I've realized talking to people on both sides um, I can't vote, so my opinion really doesn't matter. Um, I'm, I'm a uh, what would you call it Permanent resident. I don't have, I'm not a citizen, so not allowed to vote, although I'm sure if I showed up they would take my vote. Um, but listen, I like to listen to both sides, right, and I always like to have, even if I completely disagree with what someone's saying, I want to understand why they're saying it, because their opinion is formed by their reality. What I've come to realize is, I think, both sides whoever wins, the majority of both sides will be in absolute shock.
Speaker 2:It surprised me when somebody wins and the other side is like crying or angry. I'm like why? That's a vote you put in your vote. You didn't get your way and you're so angry or upset. That doesn't make sense to me.
Speaker 1:It's like an attitude like on the Democratic side. It's like, well, trump's a bad person who would vote for him? Like nobody's going to vote for him. So all we have to do is point out that he's a bad person and we don't need to do anything else. That's how it feels. I'm not saying that's what it is, but that's how it feels. And on Trump's side, what he's kind of saying is when I was running, everything was great. They took over, went to hell in a handbag vote for me and everybody believes that so strongly.
Speaker 1:The core that I think, like if the other side wins, they're going to be like I don't, how did this happen? Right, so it was. It was almost like a like it's not in their wheelhouse. That like it's actually very close. It's a very close race and again, the polls should show one person ahead. Who the hell knows? But but the media? If the media is manipulating that, shame on the media. It's happened before, so it could be happening. But like if we take, if we take what we can at face value across the board, it seems like it's pretty. Even so, the fact that both sides are kind of like think they're going to win, no matter what, is interesting, you know.
Speaker 2:Well, what Biden didn't do is he didn't put a strong front. I just haven't seen that part right, and I think the VP that Harris picked is not going to show the strong front. He's always smiling with puppies and stuff like that, which is great for personal, but then you've got Harris, who's not saying much when she does do a speech. But she does have a stronger presence. She does have a strong. You know the way she behaves, the way she sets herself up, what she wears, how she conducts herself. It's stronger and seems stronger than some of the stuff that Trump does.
Speaker 1:She arguably plays the political game better, but I do think that's one thing also that Trump could do from a marketing perspective is start to play the political game a little bit more.
Speaker 1:I know he runs against that, against like the politics and all that thing, but I think the reason he's become an enemy of so many people is because, like we're in business, like it's better to be friends with people Like Even if you don't get along Exactly Like there's better to be friends with people like even if you don't get along Exactly Like there's a benefit to all relationships Right.
Speaker 1:And with him, I think, like you know, he fell out of love with the media, turned against the media, so they have no inclination to even try to help him or even try to tell his side of the story, help him or even try to tell his side of the story. So oftentimes you know that that hurts him as well, because even when he does do things that are good or have have success, you know, and and it's kind of interesting because, like for most people still, even with the internet, like, like they believe what they see on TV, there's an authority to that television, right. And so if you have a bunch of like you know, if there's 10 media channels and nine of them are saying you're not the right guy, that's a lot to have to overcome with a lot of people.
Speaker 2:But I've actually been seeing the opposite of that rhetoric in Imgur. It's a you know news, funny pictures, puppies, whatever, and then you go through the comments like a Redditor, but it's not less and less discussion. It's more little comments and a picture. But a lot of people are saying now that the media is Republican owned and it's driven towards Trump, and I don't understand that. I don't see that for myself, but that's the conversation that's happening on different platforms right now is that Trump owns the media and Republicans own the media, which I'm like how, oh, that's interesting.
Speaker 1:I know it's the opposite of what we thought was true, but I don't know now Talking to comments, one of the things I've noticed is that a lot of the times and I don't go like I'll click the comments, start to read them and I'm like, oh you know, I got to get out of here. All the funny ones are in the comments when you click, and it's very interesting. And this brings up another thing.
Speaker 2:Why is someone who's not a US citizen care?
Speaker 1:Well, the world has a very different view on what's going on over here than what is going on over here. They have a very different view, like in terms of, like other world leaders, what they would say about Biden, versus like to the rest of the world, and I'm this is this like I still have not grasped this, because we're currently in two wars, um, and we were in zero wars before, and to me, any war is a crime against humanity. The amount of civilians that die. Both people should be, like, held accountable for that. Uh, especially with the technologies we have now, in my opinion and I'm and I'm not in military, never been in military, so I don't understand that. Probably enough to have a comment.
Speaker 2:It's okay that these are just opinions and most people might not agree.
Speaker 1:To the rest of the world. Joe Biden is one of the best presidents we've ever had. What? And you know I'm a big follower of Richard Branson. He wrote a whole thing about that. Really, you know, employing people to vote for Harris.
Speaker 1:The best, but because of the things that like from a global standpoint, the support he's given Ukraine, the support we're giving in the Middle East, like all of these things, like the joining back with the French for the environmental pact or whatever it is. Like that like to the world, like they genuinely believe that Biden was incredible for us, uh, for the country, and that Trump wasn't. And it's very interesting because, like it would be, we'll never know, but like COVID was a really big bump in the road, because it was, it was on the last year, it screwed everything up. You know, like everything we're being told, Most of it has turned out to like just basically being like, well, we didn't know, versus back then it was a fact and you were evil if you didn't follow the information, Um, and even with that like no, nobody really changed their mind in terms of like like the right things to do, the right things to have been said.
Speaker 1:You know, and it's just interesting that how we like, how the U S right and and I shared this story with you like my, my barber, um, is a Mexican, is a Mexican, the guy next to him is Arabian, the guy next to him is black. So you know, quite a diverse barbershop and they will have different customers and stuff that sit in there. Barbershop talk Nobody that voted Democrat in the last election is voting Democrat this election, and I hear this all the time. But then when you look at the polls and you look at all those things and I have family members who are Democrats like they're still very much supportive of the Democrats. So there is a lot of people who have flipped. There is a lot of people, but most of that is to do with their personal economy.
Speaker 2:And.
Speaker 1:And so I do wonder, like on the global stage too, would it benefit Trump, from a marketing standpoint, to somewhat be aware of his persona, his image on a global scale? Would that help him, you know, moving forward, I don't know.
Speaker 2:We had Andy usually votes Republican because of their fiscal conservativeness and our business ownership and stuff but he actually voted the opposite because he said I can't look at my daughters and tell them that I voted for Trump to mistreat women and I was like I mean she, look at all the things all the presidents have done or said they're going to do. It's a tricky list to go down and look at your kids and say you voted for that based on the one thing, one or the two things that you don't agree with. But okay, so he's he. I think trump flipped a lot of people back when he lost the other way because of his behavior. What he said about women it's that's half the nation, yeah how does it know?
Speaker 1:yeah, I do think that I mean harris kind of has done this.
Speaker 1:But one of the things they could do from from a positioning marketing standpoint too, is there is a lot of negative evidence for him for things that morally, publicly, people would never agree with. There's a lot of people who publicly would never agree with that, just like a lot of people who go to church on Sunday. It's the only one day a week that they, you know, follow, that, they try. So, even though a lot of people would be like, ah, he's a guy, that's what happens in locker rooms. You know, we all know that's somewhat true. Right, it's changing and it has changed significantly. Awareness brings change. People are becoming more conscious, more caring, more. You know, more, more you know understanding of the other side, of how it would make that person feel. So that's all changing. But you know, when you're donald's age, you got a long history. You know he he's been sued more than anybody else and I think he sued more people than anybody else. So I did say I heard it was in the like guinness book of world records how much, like how many times, he's been sued. I don't know if that's true or not, I didn't look it up. Um, right, you're gonna have to start fact checking stuff so we don't get trouble. Um, these are opinions, but my point to that is is like it plays into a lot like is he a good employee employer, right, like she?
Speaker 1:She brought up in the debate the amount of people who were Republican, that against him. Now, that worked for him, you know, and his response was brilliant Well, I fired those people. Why would they be for me? But when you look at that, you start to go, ok, like, what's this guy's personality? And I think that that's a piece of and I think the reason for this is the reason the Democrats don't go to certain places is because politics was never like this before Trump changed the game of politics. It was never there was a they're good and bad. Yeah, it was kind of like you know, like war is supposed to have rules, right, and you know gentlemen, handshakes, and you know we don't attack each other at night, and like there was these rules right and Trump doesn't play by any of those rules. They're probably hesitant to do. That.
Speaker 1:I do think would help the democratic party and help Harris's to actually play his game a little bit, because I think there's this like level of like well, that's not how things are done and we don't do that. But it's like if you're in a fight with someone, right, and let's say you're in the UFC and you, you know, you're not allowed to like, you're not allowed to knee a downed opponent, right, you're not allowed to knee a downed opponent, right, you're not allowed to knee an opponent in the head. But if you got, like, a dirty shot in there, like, and then you keep getting dirty shots and there's no like negative for that person, like, are you going to keep allowing that person to do what they're not supposed to do? Or are you going to say you know what, you want to play that game, like, we'll play that game and beat you.
Speaker 1:And I think that it's one of those things that I'm not talking about coming down to Trump's level, because obviously he's a master at what he's a master at Right, and so you're always going to lose if you're not. But what I'm talking about is just like understanding how he plays the game she keep mentioning. You know, he's just going to do a lot of name calling. Now, he didn't actually do much name calling. I haven't heard of it. It's one of his favorite things. But he does that on purpose. Yeah, because he associates it like Sleepy Joe. It's playground rhetoric. And the question is was he wrong?
Speaker 1:You know like Nerdy Ned over there can't play softball playground thing so you got to look at it and say, like, are there certain things that we should be doing that we're not doing? Because, like this is politics? Because he's not doing that that's my point like he's not looking at this and going, okay, we're playing politics here and there's these rules and there's things we can say and there's things we can't say. He's going out there and saying how do I win? And I think at some point they need to to like listen to the feedback they're getting about things and actually play that.
Speaker 1:Like her not doing media interviews because they're worried that she won't look good you know whether that's true or not, we don't know the truth, but it doesn't look good when your opponent is willing to go on and do an interview with someone that clearly doesn't like them, that clearly is going to ask them tough questions. But you're not right. It kind of gives your opponent the advantage, because if again, if you're again, we're talking about people in the middle here, like they're going to look at that and they're going to be like, well, he's willing to listen to the other side, he's willing to sit down with the other side, like where has she been? And I, and I think that that's, you know, something that's super interesting. But again, most people don't pay attention to this stuff. They just read headlines.
Speaker 2:But they're paying attention to the wrong thing. If you look at Kamala, she looks good, she's proper, she gives everyone the hug and handshake and looks you in the eye and kisses her kids on stage or whatever, and it looks very friendly and good. And then Trump doesn't give one of his daughters a handshake and he's a little more formal and his wife isn't going to give a speech. They're very different, a little. Okay, I'm not talking about me and you, that's for sure, but other people we might know. It's a huge benefit.
Speaker 2:You think differently, you act differently, you behave differently. You're not the status quo, you don't follow regime. You have your own thoughts and your own way of doing things. That's why you are so good at marketing. That's why I was good at leading whole teams and stuff, because I do do things differently. Not normal, not the standard. So, having the negative, trump didn't even hug her daughter. Well, maybe he's focused on something else, it doesn't matter. You're pulling him apart. When you look at Mark Zuckerberg, you look at Elon Musk all the people that are geniuses, that have done amazing things in their life, are not socially normal. They're not following protocol of running their teams or wearing his parenting and his family lineage. He knows what to do with certain things better than anyone else, and he doesn't care what you think about that, the way he does them.
Speaker 1:Yeah, he almost leans into his quirks, like leans into, you know, and I think that that's something that is potentially missing with Harris. It's like I feel like you can get a pretty good idea who Donald Trump is. Right, you can watch TV show, you can read his books. There's a lot of stuff out there on him. I mean I just read a book called the Cult of Trump. It's against Trump, it's not for Trump, it's against Trump. It's written by a guy who was in a cult who now helps people detransition from a cult. Very well written. Some of the stuff I go well, I mean, yeah, that's part of building a culture, you know, that's why the word culture exists. So not everything is always a negative, but you know, trump does very, very well at hitting certain points.
Speaker 1:Oh yeah, with Harris, like I honestly don't know who she is other than what is said to be her record as a California governor and her record for the last three and a half years. But I didn't really see her. Like I often like the whole time I'm like where is this lady? And I think a lot of that's on purpose. They never have both of them in the same place. You know that kind of stuff. But, like, the real question now is is like, who is she and what is she? Is she leaning into that? I don't know, because, again, she's not on TV, she's not doing stuff.
Speaker 1:The rallies from what I've seen, every rally has the same speech right, which is fine. If you're a great speaker, oftentimes you'll have a core speech that you give and you give it and you get better and better and better at it. But I want that. I don't have that. In these situations, what are we learning? And that's really for me, I feel like I could tell someone the positives and negatives of Donald Trump With Harris. I don't really know, because I don't feel like I know her beyond what her political record is and I don't think that really speaks to who somebody truly is as a person.
Speaker 2:Not if she's not strong in her convictions enough to say them. If you've got Trump, well, first of all he's a movie star. He's used to being a showman, he's an entertainer and entrepreneur. So when he has the hat, everyone's a hat. He's got the um, the, the dance.
Speaker 2:We've seen the Trump dance oh, yeah, yeah, yeah it's the funniest thing ever to see a whole audience doing the Trump dance like they've developed themselves like, oh, we love that dance. We're just going to do it too, because we're part of that team. Harris has nothing that makes her with the others there's.
Speaker 2:No, I don't know, you're not on her team yeah she's the wannabe president with mixed convictions and won't have take a stance on things. But you don't, she's not the we, she's not the, here's what we're gonna do. She's saying what I'm gonna do it's not trump, so it's okay to be safe, like I think that's something that's interesting.
Speaker 1:You, you bring up the hats, the merchandise right. The merch, Like merch, has always been kind of a part of political elections Car stickers, yard things. Trump took it further with the hats. I mean, there is stores selling flags, hats, t-shirts like actual physical shops that you can walk into on the internet Endless amounts of things.
Speaker 2:Theme songs he got Kid Rock to do a theme song for him. Yeah, his own personal song.
Speaker 1:I mean there's books.
Speaker 2:I want a theme song.
Speaker 1:There's books, positive books, negative books. There's endless stuff. Tuesday I was telling you that I'd never seen a Harris-Waltz yard sign or anything. Since Tuesday I've seen three. There were three houses next to each other. Surprise, surprise, but that's it. Like I've not seen car stickers, flags, I've not seen anything.
Speaker 1:Now, I'm not saying that that means that there's no support, but it is interesting that people who support Trump almost see it like showing American pride and they're willing to go out and they're willing to show everybody that they support Trump. I don't get the sense on the on the democratic side that they're proud of Harris. They want to show support, they want to fly the flag, they want it's. It's interesting and I don't know because I haven't looked into it, I haven't talked to enough people, but it's very interesting because a lot of the times, perception is reality and in marketing we've learned when you launch a product, the more buzz you have, the more people that are talking about it, the better. It launched us Because people assume that it must be important. You must pay attention, they must do this. So I'm curious, like with like people who don't necessarily like, a lot of people didn't watch the debate right. A lot of people who are voting won't watch the debate. A lot of people who are voting don't read anything but a headline. But with all the buzz that Trump has, does that lead them to think that he would be the better choice? Because there's more people that seem to be on his side, like from a from a, like people are proud when they're a Trump, like a lot of there's a lot of proud Trump supporters.
Speaker 1:I don't feel like there's a lot of proud Harris supporters, and maybe that's because we're West Coast. We were just in Florida but we were right in Malago area. So, again, most of that stuff is all red down there. So maybe we're just not going to the right places. But it's super interesting because when you think about it like, is there even Harris Waltz merch? Like where would you go? I've not seen a shop. I've not seen a store. I've not seen it available anywhere, you know. So I mean, I'm sure it is and if I was looking for it, no, they're not. But at the same time, these are fundamental things. When you look at building a campaign, when you look at building support, it's free advertising.
Speaker 2:Well, why do we go to celebrities for their take on politics? Why?
Speaker 1:Because people believe celebrities-.
Speaker 2:Their job is to get on camera and fool you. That's their job. To act, to pretend they're somebody they're not. That's their whole job.
Speaker 1:With stature right. People believe you know if they have.
Speaker 2:Because they're movie stars, you believe them If you have 250 million followers.
Speaker 1:You probably have. You probably have.
Speaker 2:But he's playing the game. You talk to any movie star. You wanted their political advice, or whatever. Then you talk to Trump, who was a movie star and you, he's giving you political advice.
Speaker 1:They're very outstanding about it, very outspoken yeah, that's a great point, and I think that that's something that we we do have to remember too is is um, you know, with trump, he's done a lot of different things. You know, he's not been a politician his whole life. Does that make him better for the role than someone who has? You know, when you look at the, the, the government, you look at the government, you know, or the country, like should it be ran like a business or should it be ran more? You know, I think Trump's standpoint is make America great.
Speaker 1:The Democratic standpoint is raise everybody in the world up together, and so, when it comes to giving money overseas, trump is less inclined to do so, harris is more inclined to do so. So part of that comes down to two like your worldviews, your world beliefs, you know. Do you think we should be helping people overseas before we help our own? You know, et cetera, et cetera. But the interesting thing when you look, when you look at celebrity and you look at those kind of things, and you look at politicians, it's pretty scary that, like Taylor Swift has more influence and more followers than the actual president will, and who anyone, and who is in charge. You know, something that I was just thinking is that I think, unfortunately, neither of them have a good VP selection Right, and I think it hurts both of them. I wonder if, technically, you shouldn't have VPs, the person who loses should be the VP, because, I mean, the house is split, senate is split.
Speaker 2:If you've got let's say you did you got a democratic party that elected democratic president and then that person dies the vice president. It's not going to turn the whole country now Republican that's true, you don't want that's.
Speaker 1:that's why. Yeah, that's true, that's true. I was just thinking from a standpoint of like actually having you know two different opinions and having to come up with the best solution. You know, I think you have a whip. Yeah, that's true, that's true.
Speaker 2:Don't get rid of the whip. Yeah they're important Right.
Speaker 1:So is there anything that either of them could do? Do you think that would give them like a significant home run, like if this happened, that would be the end of this, or do you think it's going to be a nail biter?
Speaker 2:It's hard because Kara's got the political thing. She's a politician, she's done it for a long time. That's her whole wheelhouse. He has been a movie star, an entrepreneur and an entertainer his whole life. So you have to be careful when he says something. If he meant it or if he's just saying what will work for him, or he knows it will work for him because you're the audience and he's the actor. You have to be careful with what he says. He knows what he's going to actually do With Harris. She doesn't say she's going to do anything, because that's a very political statement. You're not voting for confidence in certain things. She's going for diversity and yeah, like raising everyone up and that's cute, but you need to actually have the cultural rules in place for that too, and you don't know what you're voting for with her. So it's tricky and the vice presidents don't have any real power until the president dies, which it does happen. We've had a couple assassinated and one assassination attempt.
Speaker 1:Yeah, that's true, I agree with you. I think that.
Speaker 2:She's consistent, like marketing. So if we're marketing a product, we're going to be consistent. When we text, when we email, when we do a webinar and when we do our sales page or our landing page and our funnels and our email lists and our card abandon, it's going to be consistent. Harris is consistent, but if you're not saying what the product is, ever nobody's going to stick with it.
Speaker 1:Yeah, I feel like it's like when you talk marketing, you're at different levels where you've got inbound marketing, outbound marketing. I feel like that's the argument that these, like we got. We got a younger party that uses younger marketing in terms of, like, social media and so on. Then we have an older party that is still very much direct mail, like you know, the old, the old hat kind of stuff. So I think you have the split there. I think that interesting.
Speaker 1:With Harris, I don't think we're going to get much more Um, and I and I think to your point, it's a political standpoint. That's politics, right? I do think we know what she's going to do, because I think it's just a continuation of what we have. Will she have to make some adjustments so that things do improve and that people do feel like what is being reported is actually true? Because right now, there's a disconnect between you know, if inflation is the lowest since 2011,? Like, how is it that interest rates are still so high? How is it that people have maxed out their credit? Like, how is inflation? Because when you go to the grocery store, like things are three times the cost. So you're telling me inflation's at the lowest, then why are the costs still three times right Now? That could be explained, probably, with, like, if you broke down the costs and what things are, costs of goods, and I mean, you look, you know, houses used to cost eight grand right and now the same house is worth 800 grand right. So inflation has gone up, money goes up. Things change, like that, right. A lot of people don't understand why it's happening. So maybe it's an educational thing.
Speaker 1:I don't, but I think for her, like, what, what could potentially help her is to come out very clearly with her policies, right? The trouble is is that most of the things she's said, different than what they currently ran on, are very similar to what Trump wants to do, right, so it's kind of like, well, if he has a good idea, and you're borrowing it, like, why would? For the war For Trump, I think the way he really can win is to not worry about her and to really focus on, like, all of those question marks with him and and and like address the things that he, he avoids, right, because oftentimes there are things, even if you like him, that you're like, you can't deny that, right. So you have to explain that.
Speaker 1:But I think at this point the truth is, I don't think much more is going to change, and so, unless one of them said something that was completely like off the rails, I just don't think much is going to change. I think what it's going to come down to is just people in the middle looking at it and being like you know, do you trust that Trump is not going to like Trump's already been in Right, so to say, he's going to be a dictator and he's never going to leave. That's a bold statement.
Speaker 2:Who do you think votes? Do you think younger people vote more often than older people? Do you think older people vote more often?
Speaker 1:No, I think older people do. So I think that I think that's a great I've go. Trump could win if he started going after the younger people. I reckon, because I reckon that, because I but they might not believe him, you know, because it could be a little too little, too late. So what can they do? I don't know.
Speaker 1:Harris has to really convince the people in the middle that she's out for them, like the steel workers, the metal workers, like she has to really commit, convince the unions and convince, you know, a lot of these groups of people that are because I think they're waiting and they're not putting their support behind her. You know she's going and speaking to them and and they're not, they're still like we're not, we're not saying who we're voting for, and I think a lot of that is because they've yet to see either person really convince them that they're going to help them. So that's where she should focus. And I think you're right, I think Trump, if he focused on the younger generation and really came up with a strong marketing plan which, believe it or not, is actually probably easier than her task, right?
Speaker 1:Because younger people are less likely to be rooted in their opinions. They go either way their opinions. Um, you know they go either way. Um, and she gives them enough sound bites. You know even that, like encouraging people to go to donald's uh rallies, that's a sound bite you could take and just push out there, you know. So she gives him stuff on a silver platter, but he kind of gives them stuff too, or has. I mean, he's got a long history of stuff they could go back and pull clips I just put on the trump hat.
Speaker 2:I'm sure why. He said to show bipartisanship and I was like, well, but you just put on the Trump hat. Are you laughing?
Speaker 1:Because really you still have Definitely. So that's the thing, right? Whoever wins, you still got to work with the other side.
Speaker 2:What's a lot of fun is you don't know who they're going to vote for.
Speaker 1:Voting is a. You have to get them on your side, otherwise you'll never get anything done. So winning is just the first part of this game. To that point, harris probably has a better chance of getting shit done because she plays the game. Trump probably is going to be met with stronger opposition when he gets to the house because he makes enemies of people. So but that's that's after they, that's after they get elected. That's the tough thing before. I think you right, I think it's young votes for Trump he has to go after and for Harris, it's all those, it's all the you know, workers and groups of people that have massive, massive power over lots and lots of people.
Speaker 2:They're obviously not reaching everybody, because we had that one where the one person that has predicted correctly every single election lost one. Guess which one it was Last one.
Speaker 1:The one that Trump won. Oh yeah, well, yeah, I mean. Yeah, I mean Hillary declared. Hillary went to bed she thought she'd won, the whole thing that was. I mean, that came out of the blue, you know, and so I do understand, like the whole you know, trump saying I don't know how I lost. It's like there's a lot of questions. I think there's always been questions. I don't think it's the first. Trump's not the first person to question it either. That's the side that he might go into history and pull clips and stuff of previous stuff.
Speaker 1:Unfortunately, we are in the era where more people are aware, more information is out there, more stuff can get shared. This has never been the case before. When Obama became president, that was the first time social media was used. Now social media is used like all the time, to the point of people like even YouTube stars and TikTok stars are getting paid money to say things that they don't even realize is biased one way or the other. So it's really interesting.
Speaker 1:But I think I think from a marketing standpoint, I think Harris needs clarity. I think she needs to get very clear on what she's run on. She needs the conviction that she's going to be the best man for the job, or woman for the job you know Trump needs, trump needs to come out, I think. I think Trump does need to address that younger audience and really explain to them how he's going to help them, cause I think the younger generation interestingly enough, I think the younger generation and you've got, you know, your daughters are what? 16 and 15 now, uh, 18, 18 and 17. Yeah, um, they do think very differently. They do think about like everybody should be loved and everybody should be taken. They have a very different view on that kind of stuff and maybe you can share cause. Like you, you have two kids at that age and they, they, their views are vastly different than yours.
Speaker 2:They're still kids, they're 18. So I'm, as an adult, and 17,. She's got a good grip on some social media stuff and how some of the politics work. Her school taughtught logic and argument, which is really fun and really bad for me as the mother. But the girls don't see the president helping or hurting them in any way. Because they're kids, they said, oh, that's an adult thing, that's a high country thing. They don't even think of local office at all. The kids don't think of that stuff. Who they vote for as president. They don't think it's going to impact them.
Speaker 1:There's probably enough votes there that if one of Taylor Swift told them to, that's true, yeah, but that doesn't get them to the polls. You know, that's the other thing. Like it doesn't get them to the polls, and so that's something that's interesting too. Like, if Trump becomes president because of the whole election thing, I really do hope we get a simple system. I still do not understand why there's not something you log into with your social security number, vote and it's done. There's no reason to have to go to a polling station. They don't check IDs, so it's not an identification thing.
Speaker 1:And why are we still using cards to write on and counting votes? There's no reason for this. The internet could be hacked, but yeah. But if everybody has a social security number and we have, we, we know who's dead, and so, once it's done, you run social security numbers against living people. If it was, if that social security number was entered more than once, you know. But the only downside to that, I guess, is you could go around and collect everybody's numbers and vote for them, pay them like there's all. But you could do that in any situation. But I, but I just I think it's so complicated to get to the polls that, like you know, your 18 year old daughter is on the day to vote. She's not going out of her way to vote. If it's not at Starbucks, she's ain't go vote, you know she's American, she should be proud American.
Speaker 2:She should go vote and she'll be like. Why Like?
Speaker 1:yeah, I think you're right. I think if I bet you, if either of them really took an interest in.
Speaker 2:What's Trump going to do for kids? Biden said he's going to take away their school loans potentially, and for kids that are getting school loans, they're thinking of that in their future.
Speaker 1:Well, that was, that was good until it wasn't right. Right, it worked until they realized they couldn't do it.
Speaker 2:But then what is? What is Trump going? To do for kids or like adult young adults. He doesn't mention much. He's a little higher thinking, a little more war, economy and stuff like that. I think the teens are turning into adults to understand gas money, but not how it works in politics.
Speaker 1:Even taxes, right, because they're not they're not earning enough to pay anything yet. And then what do they care if the billionaires get taxed? It doesn't matter to them. And unfortunately, when we look at the number of billionaires to the number of people who don't make billions, they're very few compared to very many right. So to that point, if that thought process plays through, like there's issues like that that like matter to like the taxing unrealized gains. Well, that matters to people who have stocks, that matters to people who have retirement funds, that matters to people who have investments. It doesn't matter to the regular person who lives paycheck to paycheck because they have nothing to tax. So, again, it's a good bite for.
Speaker 2:For the people that have that can't afford it. That's not going to work. Oh no, no, no.
Speaker 1:I'm not saying it's good at all, but there's less people who have to face that situation than there is who don't, and because of that those people, they couldn't really care about that issue, right? So if you're running where hey, we're going to tax these people to pay for this stuff and you're not in that bracket, that's going to get taxed, you're all for taxing those people because that means you're not getting taxed.
Speaker 2:I think one of them should come out with a snack that has all encompassing sweet things, solid things like a trail mix, and be like oh, this is how, how I'm going to be as president Good for everybody in every way.
Speaker 1:I think that's a great place to end it Right. I think that's a great place to end it All right. Everyone, thanks so much for listening. We'll see you on the next episode of Pay to Create.
